Built by creatives, for creatives.

Built by creatives, for creatives.

Why traditional platforms fall short, and what we’re doing differently.

Why traditional platforms fall short, and what we’re doing differently.

THE STRUGGLE FOR AUTHENTIC CONNECTION

THE STRUGGLE FOR AUTHENTIC CONNECTION

We’re always working on ways to make Lylac more inclusive of different creative practices. We know how tough it is out there, trying to spread your work across multiple platforms, just for a chance to reach an audience and maybe, if you're lucky, connect with another artist who gets it.

Sometimes it pays off. Your socials might start gaining traction, the numbers climb, and your work starts getting seen. But you have to keep showing up, posting, editing, responding — just to maybe create something real with someone like-minded. Even then, genuine human connection still feels rare.

46%

46%

46%

of independent creators report that it's hard to be successful in the creator economy.

41%

41%

41%

struggle with burnout.

Social platforms today offer metrics. They make you feel seen, validated - which is important, professionally and personally. But they often fail at helping us form grounded, lasting relationships. True creative collaboration. Real friendships.


With all the technology we have, that shouldn’t be as difficult as it is.

60%

60%

of creators report it's harder to reach their followers now than five years ago, as algorithms prioritise engagement-driven content over genuine connections.

of creators report it's harder to reach their followers now than five years ago, as algorithms prioritise engagement-driven content over genuine connections.

THE IMPORTANCE OF COMMUNITY AND COLLABORATION

THE IMPORTANCE OF COMMUNITY AND COLLABORATION

At Lylac, we’re not trying to be the next Instagram, Facebook, or X (formerly Twitter). Those are platforms for the masses. They're great for big visibility — but that’s not what we’re here for.


We’re here to connect you with a smaller pool of truly brilliant creatives. People whose work is thoughtful, experimental, and often genre-defying. That kind of talent is rare. We won’t promise overnight popularity. But what we can promise is that your work will be seen and appreciated by some of the most gifted, thoughtful, and well-connected creatives in the field.

This is an environment built for collaboration, idea-sharing, and a deeper sense of community — the kind that’s becoming increasingly difficult to find.

This is an environment built for collaboration, idea-sharing, and a deeper sense of community — the kind that’s becoming increasingly difficult to find.

This is an environment built for collaboration, idea-sharing, and a deeper sense of community — the kind that’s becoming increasingly difficult to find.

80%

80%

of creators and founders state that building a community is crucial for their business success.


of creators and founders state that building a community is crucial for their business success.


You’ll find creators from Central Saint Martins, Slade, UAL, UCL, Parsons — and beyond — all bringing their unique practices to this shared space. We’re home to fine artists, architects, fashion designers, pattern cutters, jewellery designers, set designers, model makers, performers, illustrators, graphic designers, photographers, community organisers — and many, many more.

87%

87%

of core fans actively engage with other fans, creating self-sustaining communities that reduce pressure on creators to constantly produce.

CREATOR WELL-BEING AND MENTAL HEALTH

CREATOR

WELL-BEING AND MENTAL HEALTH

Each day, the creative practices represented on Lylac grow more varied. And each day, we become a little more integrated — one step closer to building a powerful, singular creative community online.

We can design the platform, build the features, encrypt the data, secure the servers, and nurture the little planet we call Lylac. But ultimately, none of this means anything without you — the artists and creatives who believe in what we’re doing, who show up and share and shape this space with us.

You are the community.

You are the community.

You are the community.

68%

68%

of creators report experiencing burnout, highlighting the need for platforms that support mental health and sustainable creative practices.

of creators report experiencing burnout, highlighting the need for platforms that support mental health and sustainable creative practices.

Engaging in creative activities is associated with improved self-worth, emotional regulation, and resilience, emphasizing the therapeutic value of artistic expression.

Engaging in creative activities is associated with improved self-worth, emotional regulation, and resilience, emphasizing the therapeutic value of artistic expression.

Engaging in creative activities is associated with improved self-worth, emotional regulation, and resilience, emphasizing the therapeutic value of artistic expression.

THE DESIRE FOR CREATIVE AUTONOMY

THE DESIRE FOR CREATIVE AUTONOMY

We want artists to play an active role in how this space evolves. You finally have agency over what your creative environment looks like. Help us build the community you’ve always wanted. Invite your friends, your studio mates, your collaborators. Let’s grow this, together.

48%

48%

of creators are primarily motivated by the freedom of expression, rather than monetary incentives, underscoring the value placed on creative autonomy.

of creators are primarily motivated by the freedom of expression, rather than monetary incentives, underscoring the value placed on creative autonomy.

Sign up today. Stop waiting for the algorithm.

Sign up today. Stop waiting for the algorithm.

Built by creatives, for creatives.

Why traditional platforms fall short, and what we’re doing differently.